The Market Intelligence Team is designed to keep companies ahead of the curve by continuously scanning competitors, industry movements, and consumer signals. The team combines data intelligence agents (to gather and unify data), analysis agents (to interpret and forecast trends), and automation agents (to ensure key insights flow to the right stakeholders at the right time).

Together, they deliver a complete intelligence cycle: collection → analysis → activation → distribution.

Claygent

• Scans competitor activities, product launches, and market signals.
• Monitors company websites, press releases, and news feeds for changes.
• Acts as a “market crawler” feeding structured updates into the team’s intelligence hub.

Athena

• Analyzes collected data to surface strategic insights.
• Uses reasoning capabilities to spot patterns, correlations, and emerging opportunities.
• Functions as the analytical brain of the team.

Hightouch

• Connects and syncs intelligence data into business systems (CRMs, analytics tools, dashboards).
• Ensures competitor and trend data flows into the right tools for sales, marketing, or product teams.

Pecan

• Builds predictive models to forecast market movements.
• Identifies growth opportunities, churn risks, or competitive threats.
• Adds a forward-looking layer to the intelligence process.

Zapier Agents

• Automates recurring workflows, such as alerting teams when competitors launch new features.
• Ensures continuous monitoring with minimal manual effort.

Zapier

• Handles system-wide integrations and notifications (Slack, email, dashboards).
• Routes market alerts to the right people at the right time.

Anyword

• Generates messaging insights by analyzing how competitors communicate with audiences.
• Provides optimization tips for positioning and copywriting based on market tone.
• Surfaces language trends to ensure messaging stays competitive.

Apollo AI

• Enriches intelligence with B2B data (company details, contacts, buyer intent signals).
• Maps competitor growth, funding rounds, and hiring patterns.
• Supplies go-to-market teams with actionable account intelligence.

How They Work Together

1. Data Collection: Claygent continuously scans the market, Apollo AI enriches with company and contact intelligence, and M sets focus areas.
2. Analysis & Prediction: Athena interprets signals, while Pecan builds predictive models for future scenarios.
3. Activation & Sync: Hightouch pipes data into CRMs and dashboards, while Zapier + Zapier Agents automate alerts and workflows.
4. Messaging & Positioning: Anyword analyzes language trends and provides optimization for marketing teams.
5. Strategic Oversight: M synthesizes outputs into executive-level reports, ensuring intelligence is actionable.