Role Data Engineering
Overview
Pecan AI is an automated predictive analytics platform designed for data analysts to build powerful predictive AI capabilities that drive business impact.
Key Features:
- Optimize customer acquisition, engagement, and retention
- Forecast business outcomes for informed decisions
- Use all customer and transactional data to predict every customer's journey
Use Cases:
- Predictive Campaign ROAS
- Campaign Optimization Using SKAN
- Lead Scoring with Predictive Analytics
Benefits:
- Enhance user activity understanding for better campaigns
- Get proactive and retain customers before churn
- Predict who's interested in buying what and when to guide offers
Capabilities
- Automates data preparation for machine learning
- Generates predictive models using Predictive GenAI
- Deploys predictive models to CRM and other systems
- Automates feature engineering for rapid model iteration
- Identifies high-converting leads and optimizes revenue strategies
- Forecasts campaign ROAS and targets high-value audiences
- Detects and fixes common issues in data quality
- Builds SQL-based machine learning models
- Predicts customer churn
- Forecasts demand using AI modeling
- Predicts customer lifetime value
- Identifies upsell and cross-sell opportunities
- Analyzes data for customer win-back campaigns
- Generates SQL from natural language