Role Sales
Overview
Throxy is an outbound sales partner that specializes in booking meetings with hard-to-reach decision-makers. They achieve this by using custom databases, niche-specific messaging, and a fully managed outbound process, leveraging their own custom-built technology.
Key Features:
- Custom-built tech for outbound sales
- Uncovers niche-specific data
- Delivers unique messaging at scale
- Keeps emails landing in inboxes
- Builds tailored prospect databases from scratch based on exact Ideal Customer Profile (ICP)
- Context-aware personalization (e.g., scraping LinkedIn, website for triggers like fleet expansion or partnerships)
- A/B testing for messaging optimization
- Fully managed service covering strategy, messaging, infrastructure, and booking
- Managed deliverability and loop optimization
Use Cases:
- Booking meetings with perfect-fit prospects
- Running entire outbound sales processes for companies
- Targeting hard-to-crack traditional industries (e.g., manufacturing, education, medical)
- Eliminating the need for bloated SDR teams and disconnected tools
Benefits:
- Books qualified meetings, not just leads
- Frees sales teams to focus on closing deals
- Provides personalized outreach for higher positive reply rates
- Unlocks more qualified opportunities
- Saves time by handling all outreach
- Scales impact without scaling headcount
- Offers an unfair advantage in challenging outbound markets
- Combines intelligent automation with human precision
Capabilities
- Develops custom lead targeting strategies based on Ideal Customer Profiles (ICPs)
- Scrapes and enriches lead lists from diverse sources including LinkedIn, company websites, and Glassdoor
- Builds and quality-assures initial messaging campaigns for outbound sales
- Crafts context-aware personalized messages utilizing scraped prospect information
- Manages and optimizes email deliverability to ensure high inbox placement rates
- Conducts A/B testing for messaging optimization to achieve market fit
- Initiates and manages outbound outreach campaigns at scale
- Handles and qualifies inbound replies from prospects
- Provides continuous loop optimization for outbound sales processes
- Manages the entire outbound sales pipeline from strategy to meeting booking