Role Sales
Overview
Spara is an enterprise-grade AI platform that enhances lead engagement and conversion through chat, email, and voice interactions, enabling teams to close sales more efficiently.
Key Features:
- Multi-channel AI conversion
- Instant speed-to-lead
- High intent signal gathering
- Automated revenue pipeline
- Enterprise-grade safety
Use Cases:
- Increasing website marketing qualified leads (MQLs)
- Automating inbound sales development representative (SDR) tasks
- Streamlining email engagement with automated cadences
- Orchestrating workflows for sales processes
- Enhancing analytics and reporting capabilities
Benefits:
- Boosted lead conversion rates
- Improved sales team efficiency
- 24/7 engagement with potential buyers
- Reduced time to schedule meetings
- Enhanced data-driven decision making
Capabilities
- Engages website visitors with AI chat that qualifies leads and books meetings in real time
- Sends and manages AI-driven email replies and intelligent email cadences
- Handles inbound voice calls with AI voice agents and reads calendar availability
- Captures structured lead facts and outputs lead objects as JSON to downstream systems
- Emits outbound webhooks for lead.created and lead.updated via HTTPS POST with X-API-Key
- Exposes REST API (base https://api.spara.co/v1/) for searching and updating leads (GET/PATCH)
- Writes lead records and handoffs to native CRMs (Salesforce, HubSpot, Marketo)
- Integrates with schedulers (Cal.com, Calendly, Chili Piper, Zoom Scheduler) and prepopulates forms
- Sends real-time notifications and conversation context to Slack and Microsoft Teams
- Enriches leads with firmographic/demographic data and delivers AE-ready research reports
- Serves multimodal sales collateral (videos, PDFs, slides) inside conversations
- Provides a no-code workflow builder to define qualification questions and routing logic
- Routes leads via round-robin or rep-specific calendars using CRM owner objects
- Stores conversational transcripts, captures qualitative buyer insights, and surfaces analytics
- Supports secure integration patterns: HTTPS, Bearer API keys, webhook retry policy and SOC2/GDPR compliance