Role Marketing
Overview
Humanic is an AI platform that helps marketers create tailored content for micro-cohorts for compounding activations and adoption.
Key Features:
- Agentic Email Marketing
- Creates micro-cohorts based on product usage data
- Generates tailored content for every micro-cohort
Use Cases:
- Building entire marketing campaigns
- Driving higher activation and adoption with perfectly timed messages
- Identifying key features throughout the onboarding funnel
Benefits:
- No waiting for Data Science Team, AI builds user cohorts
- Robust delivery and open rates for emails
- Send better emails tailored to unique users
Capabilities
- Automates lifecycle marketing
- Builds user cohorts for targeted marketing campaigns
- Drives feature awareness within onboarding funnels
- Defines and tracks Product Qualified Lead (PQL) metrics
- Uncovers sales pipelines without requiring a data warehouse
- Scales activation and adoption for inbound leads
- Generates tailored content for micro-segments
- Identifies and monitors user transitions between segments and pricing tiers
- Tracks and analyzes user conversion, retention, and engagement
- Manages domain rotation, warm-up, and reputation for higher delivery and open rates
- Integrates with popular tools and product analytics platforms
- Automates data routing and eliminates manual data transfers
- Enhances segmentation for better-targeted marketing
- Orchestrates workflows across multiple tools
- Provides visibility and analytics for diverse user segments
- Tracks payments data to analyze user behavior
- Optimizes onboarding using product analytics