Role Sales
Overview
HockeyStack is a GTM intelligence platform that turns sales and marketing data into insights, plans, and actions. It aims to optimize spend, boost ROI, and provide actionable insights for better decision-making.
Key Features:
- Odin AI: Embedded AI analyst for complex GTM questions and strategic actions.
- Custom Reports: Build reports in seconds with easy-to-understand visualizations.
- Templates: Prebuilt views for dynamic performance analysis.
- Attribution and Lift Reporting: Understand touchpoint contributions and marketing impact.
- Nova AI: AI rep assistant for account insights and messaging.
- Custom Scoring: Highlight high-intent accounts with adjustable models.
Use Cases:
- Optimize marketing spend and demonstrate ROI.
- Generate custom reports for specific business questions.
- Identify and prioritize high-intent accounts.
- Automate outbound sales processes.
- Align sales and marketing teams with shared data insights.
- Enhance account research and messaging strategies.
Benefits:
- Improved decision-making with AI-driven insights.
- Increased efficiency in report generation and data analysis.
- Better alignment between sales and marketing efforts.
- Enhanced visibility into marketing-influenced deals.
- Streamlined GTM workflows and processes.
- Greater clarity on marketing and sales performance.
Capabilities
- Answers complex GTM questions using AI
- Delivers insights with visualizations
- Recommends strategic actions to drive performance
- Builds custom reports with filters by channel, CRM properties, or funnel stages
- Provides dynamic, prebuilt views for performance analysis
- Offers nine attribution models for revenue contribution analysis
- Uses lift reporting to measure incremental impact of marketing efforts
- Researches accounts and drafts messaging via chat interface
- Combines signals, history, and strategy into actionable account plans
- Identifies buyers, influencers, and approvers using AI and web signals
- Provides editable, role-specific messaging and outreach recommendations
- Highlights high-intent accounts using first and third-party data
- Automates outbound sales processes from intent detection to messaging sequencing
- Transforms third-party signals and CRM gaps into ad audiences and sequences
- Orchestrates GTM workflows across tools, teams, and triggers
- Aligns GTM engine around shared ICP, intent data, and automated workflows
- Connects website and data sources for GTM analysis
- Provides pre-built dashboards for funnel performance analysis
- Scores high-intent accounts using web signals and CRM context
- Tracks conversions and provides daily insights to sales teams