Overview
SAP Emarsys is an AI-powered omnichannel customer engagement platform purpose-built for marketers to personalize, automate, and scale campaigns that drive measurable business outcomes.
Key Features:
- AI Marketing: predictive insights and automation to personalize interactions
- Omnichannel Orchestration: unified messaging across email, web, mobile, ads and more
- Customer Data & Segmentation: consolidate data sources to create actionable segments
Use Cases:
- Launch automated cross-channel lifecycle campaigns to increase retention
- Personalize product recommendations and messaging based on AI-driven customer insights
- Deploy loyalty programs and targeted promotions to boost repeat purchases
Benefits:
- Faster campaign execution with pre-built tactics and journey templates
- Improved engagement and conversion through real-time personalization
- Better decision-making via integrated reporting, analytics and performance predictions