Role Marketing
Overview
Eden is an AI-driven email marketing platform designed to enhance conversion rates through hyper-personalized campaigns that address shopper hesitations.
Key Features:
- AI-driven insights
- Hyper-personalized campaigns
- Conversion optimization
- Scalable marketing solutions
Use Cases:
- Improving email marketing effectiveness
- Targeting hesitant shoppers
- Enhancing customer engagement
- Boosting sales conversions
Benefits:
- Increased conversion rates
- Improved customer retention
- Data-driven marketing strategies
- Scalable growth potential
Capabilities
- Ingests customer, order, product, and support data from Shopify and connected stores
- Connects to Klaviyo for email orchestration and to Zendesk for support signals
- Infers individual shopper intent and hesitation from ingested signals using AI
- Generates 1:1 personalized email subjects and bodies tailored to each customer
- Auto-inserts product links and brand assets into generated email content
- Creates editable, branded email templates via an AI Email Studio
- Builds automated flows that generate individualized emails at scale
- Schedules and autonomously dispatches campaigns through connected send providers
- Maps generated content and templates to destination providers (e.g., Klaviyo) for delivery
- Runs A/B tests on email variants and tracks campaign outcomes and metrics
- Outputs campaign artifacts: editable templates, scheduled campaigns, A/B variants, sent messages
- Personalizes experiences beyond email to SMS and on-site display (channel-level personalization)